The Global Corporate Website Index

The world’s first ranking of corporate websites.

Commissioned by the ANA and powered by Vertic, the Global Website Index identifies the best performing sites and sets industry benchmarks.

100 websites from across different industries have been assessed from a user experience, relevancy and use of technology standpoint. The most successful websites are the ones scoring high on all three parameters, empowering users with an intelligent and meaningful experience. Learn more about the company selection and the assessment criteria.

Filter by:
rankcompanyscore
01Airbus
90
02Accenture
83
03Nike
82
03TATA
82
05Amazon
81
05The Walt Disney Company
81
07Roche
80
08Adobe
79
08BMW
79
10Bosch Group
78

Introduction

PathCreated with Sketch.
PathCreated with Sketch.

Three Mega Trends

Today, we are living a digital life. According to Forrester, 67% of the customer decision journey is digital. To accommodate this behavioral shift, companies have begun digitizing their processes and experiences to compete in this new digital market place. The spine of this shift is the corporate website. Following the comprehensive assessment for 100 corporate websites spanning across industries, geographies and segments, three mega trends were detected that sum up what winning companies are doing in 2019.

Conclusions across all industries

The corporate website index consists of companies from 13 different industries. The study shows significant spread in how companies perform across the different industries. Digital maturation and disruption progression are both elements in a corporate website. Companies in the Technology industry are performing best while companies from Logistics and Industrial Machinery are performing lowest on the index.

IndustryAverage ScoreAverage
UX/Design
Average
Relevancy
Average
Technology
Technology71%68%72%73%
Retail68%72%67%66%
Media74%78%73%73%
Logistics49%49%58%42%
Industrial Machinery49%49%58%42%
Healthcare63%61%68%61%
Finance & Insurance66%70%70%57%
Energy59%64%58%56%
CPG54%60%44%60%
Chemicals52%52%53%51%
Automotive65%62%70%62%
Airlines70%79%65%67%
Aerospace70%73%80%59%

Criteria for selection of companies in the Index

The Corporate Website Index assesses the corporate website of the corporation and does not consider individual brands’ websites. The areas assessed on the Corporate Website Index are from pre-login experience only. Therefore, based on this approach, it is difficult to compare corporations from different industries, as the nature of their business and role of their Corporate Website will differ significantly.

Company Selection Criteria:

Brand Value: we selected brands with high brand value according to Interbrand 2019 list (corporations selected were based on their aggregated brand value)

Revenue: we selected brands with the highest revenue according to Fortune 500 2019 list. In addition, industry categorization on the Corporate Website Index has been based on how Fortune 500 have categorized the sectors

Geographical Diversity: we selected leading corporations from different countries around the world to represent as many regions as possible

Powered by Vertic

Vertic is a strategic digital agency transforming how brands connect with customers. We create unprecedented digital experiences that cut through internet clutter. Today people no longer go online. They live there. Vertic has emerged as one of the thought leaders and marketing dynamos of this radical new way of life. We are helping brands form deeper and lasting connections with their customers. We define this as Share Of Life.

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